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When I conducted a poll inside my Passive Income Facebook group about methods of affiliate marketing, I was surprised by how many people ONLY promoted their affiliate links within blog posts.
Guys, there are SO MANY places you can post affiliate links. Why limit yourself to just one?!
So I decided to put together this list of places whereto post affiliate links so you can start driving more click-throughs to your affiliate products.
Let me know in the comments how many of these you are doing already!
But first, have you signed up for my FREE 5-day affiliate training?!
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AFFILIATE MARKETING COURSE
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Within a blog post
Let’s start with the most obvious one. Posting affiliate links within blog posts may seem obvious but are you posting them in the right places within your articles?
Within the text
In general, in context affiliate links within your paragraphs will convert well. But make sure you are using a bright colour +/- underlining to make it obvious that it is a clickable link. You can even make it even more obvious with a call to action like ‘click here to see X product’ or ‘click here to see reviews of X product.’
I love a button. Choose a bright colour so it stands out from your text. They jump out in a way that says ‘hey, here is something you should take note of. ‘ Again, use a clear call to action.
Within images on blog posts
This one often gets missed but actually pictures are often clicked on. I spent some time analysing how people interacted with my content using Heat Jar – you can actually watch screenshot videos of people interacting with your content. It always amazed me how many people tried to click on unclickable elements like photos. So why not make them clickable?!
I use Thirsty Affiliates for all of my affiliate links and it has an option to add images. Instead of uploading a regular image, you just choose a Thirsty image block and select from the pictures you have attached to your affiliate link.
Widgets for me, are usually the least clicked-on but I will still get a few clicks so I use them albeit sparingly. It’s always worthwhile trying these things out and seeing how your audience interacts with them. Always A/B test your affiliate strategies!
Tables are my new favourite thing. They are a super quick way of highlighting products along with the pros and cons and I love using them as summaries. They are also great as quick reference guides for those who want fast answers. You can see how I use them in my Black Friday deals article.
On my other blog, I love using Amalink Pro for adding Amazon tables to promote products in roundup posts.
Don’t miss the opportunity to get more eyes on your affiliate link. Choose a product which is going to be relevant for almost every reader who comes to your website. I’d recommend using a banner or an image link here as it needs to be eye-catching.
Most people use pop-ups as an opportunity to grow their email list but there’s no reason why you couldn’t experiment with affiliate links. Pop-ups can be annoying so I recommend only using pop-ups that come up when you exit the website or when you have finished reading an article.
About me page
Your ‘About me‘ page is likely one of your most viewed pages on your blog. (Pages, not posts!) So it would make sense to weave a few affiliate links into this page if you can do so in a natural way. It’s also a great page for including social media links.
On your home page
If people click from your blog post to your homepage they are showing evidence that they are intrigued. Use this intrigue to your advantage. If there is a product you promote that would be relevant to your entire audience, include an affiliate link here. Since home pages are very visual, it would be best to do this in the form of an image or banner.
Category pages are perfect for adding affiliate links relevant to that whole category. For example, I have a page on this blog about growing traffic. I have boxes which explain the basics of SEO and Pinterest followed by boxes promoting Tailwind and Keysearch. Relevant blog posts are then linked below each category. Check it out here to see what I mean
Thank you pages
Never have a dead end on your blog. You want people to keep reading or taking action at every stage. With that in mind, you can use Thank You pages (such as when someone signs up to your email list) to promote more articles (especially affiliate articles) ask them to follow you on social media or include affiliate links directly related to whatever content-upgrade they opted into to join your list.
Within digital products
Have you created a PDF guide or a checklist? Maybe you’ve made a planner? These are all opportunities to add affiliate links. I usually attach a resource page to every digital product I create. I will also use affiliate links within the guide itself if I think the product will genuinely help the reader.
Similarly, you can add links within E-books. Like for example, I have a free ebook called Digital products Made Easy (have you got your copy yet?) In it I talk about all my favourite Canva hacks. Some of which you need Canva Pro to be able to access. So it makes sense to include an affiliate link to Canva there. In fact, even better, I was able to offer a 30 day free trial of Canva Pro.
Inside your courses
The same applies to courses. If you can recommend a tool which will make your students lives easier then why not promote it? As long as you always make sure you identify it as an affiliate link, go for it. You could even have a module dedicated to resources.
On your Facebook page
The same rules apply on social media that you must disclose affiliate links but if you are disclosing, then go for it! You can either share your link directly (as long as the programme allows this) or share an affiliate focussed article.
In Facebook groups
I love Facebook groups for promoting affiliate links BUT you must always be careful to read the group rules before you post. Having your own Facebook group is a great way to share affiliate links whenever you solve your communities problems.
However, I also love finding groups to share my links with. Usually, I will direct people to an affiliate post rather than give a direct affiliate link unless it comes up in a conversation in a thread and then I may offer an affiliate link (and disclose it!)
One strategy that worked really well for me was sharing my Galapagos cruise review into Galapagos Facebook groups during the Black Friday Sale. I highlighted the deal they were having and gave a little summary of my trip then included my review link. These cruises then sold like hotcakes!
Of all the social media platforms, I find Twitter the hardest for affiliate marketing. Peoples newsfeeds change so quickly that unless a tweet goes viral, it can be hard to get traction. That said, if you are active on the platform and engage with lots of other tweeters, you are likely to get a little more traction with all your tweets, including your affiliate tweets.
Sadly you cannot link directly from an Instagram post but you can talk about your affiliate product in the description and then link to it in your bio. If your description is compelling enough, people will take the time to track down your link.
If you have 10,000 followers or more then you will be in the lucky camp that gets the Swipe Up feature. This means when you mention affiliate links in your stories, you can get traffic direct to them.
If you don’t have this feature, you can still talk about the products and advise people to head to your homepage to find the link in your bio. It’s not ideal but if you have an engaged following, they may well be willing to make the effort to do this.
Email welcome sequence
When it comes to email marketing, it’s important to know that your list will be most engaged in the first few days after signing up. So use this opportunity to get eyes on your affiliate links. However, this should NEVER be at the expense of providing value. You want to turn your new subscriber into a raving fan after all!
I have a 3 email welcome sequence for each of my blogs and on the 3rd email, (which goes out on day 5) I include my ‘toolkit’ which is essentially a list of my favourite resources that I recommend. I also include links to a few additional freebies to make sure that I’m packing in more value.
Dedicated affiliate emails
I would save the dedicated affiliate sales emails for when your list is warmed up. Send them so many useful, valuable emails to help build that all-important trust and relationship with your community.
Once your audience is ‘warm’ you can send them sales emails for affiliate products. Just make sure that not every email you send is a sales pitch. That gets boring very quickly!
Use Affiliate Pins on Pinterest
I love Pinterest affiliate marketing as it is just SO EASY!
Create an attractive pin, write a concise but compelling description, disclose the affiliate link and link directly to the affiliate product. You can potentially create a pin, schedule it and add it to tribes in about 15 minutes and that pin will continue to circulate and make sales.
There are certain types of affiliate links which do better. I usually aim for
- Products with longer cookie periods
- First click affiliate products (where the first referrer lands the sale rather than the last referrer.)
- Affiliate links for free products that involve the pinner signing up to an email list. The product owner will then warm them up through emails and offer upsells. If they purchase them, you get the commission. This tactic requires patience as it may take several months before they are ready to buy.
- Lower value products like E-books under $40 which people are more likely to make a spontaneous purchase.
If I’m referring someone to a more expensive product with a last click policy or a shorter cookie period, I will refer them to my own article and try to convert them to an email subscriber with content upgrades related to the affiliate product. I’m in it for the long game!
Here is an example. Hey, could you do a girl a favour and repin it?! 😉
Every blog needs a resource page. This is where your most loyal plans will go looking to find out what you recommend. It doesn’t have to be complicated but if you don’t have a resource page, you are missing out on affiliate sales!
To include affiliate links on Youtube, you will have to put them in your description then during the video include text or voice prompts to encourage people to use your links below.
Podcasts are a great way to grow trust with your audience and trust is so so important for affiliate marketing.
If you use a cloaking tool like Thirsty affiliates you can create easy to remember links that you can tell people about in your podcast. You can then include the actual links in your show notes.
Do you have an article which converts affiliate sales really well organically? Then you could consider paying to promote that pin. Promoted Pins are great for various reasons including
- Once you stop paying for your promoted pin, the pin still exists and can gather organic views
- Pinners are a captive buying audience
- Promoted pins are often cheaper than Facebook ads.
If you do decide to try Promoted pins, I’d recommend taking a course first so that you don’t waste your money. Also, think long and hard about what each view is worth to you.
If you are promoting a $10 product with a 30% commission and have a conversion rate of 1%, that click is only worth ¢3 with most ads costing at least ¢20 per click, that is going to work out expensive!
However, recently I was promoting a product which earnt me a $40 commission and was converting above 2%. This meant I only needed 50 page views on average to earn $40. Therefore, each page view was worth ¢80. I managed to get ads at a cost of ¢25 meaning a profit of ¢55 for every click.
I was new to Pinterest ads at the time and it was one of my first ads so I only paid $5 a day for a few days. But seeing these results, I will be much more likely to invest a larger ads budget in that affiliate product next time they have a sale.
Facebook & Instagram Ads
Like Promoted pins, Facebook and Instagram ads can be very lucrative IF your article converts well and has a high commission rate.
You can also arrange Facebook ads to go direct to the affiliate product sales page and ask for a conversion tracking event from the company so that you can easily track sales and work out if it’s worth spending the money or not.
With both types of ads, try not to panic if they don’t convert well initially. It can take the platforms a while to work out who to promote your ad to so try not to panic and cancel the ad too quickly. Instead, you could bid a small amount like $5/day and increase the budget when you start to see favourable results.
I’ve taken a couple of Facebook ad course that I recommend.
- Grow your blogging income with Facebook ads by Jessie Festa. This one is a great overview of how to run a Facebook ad but is slightly more pricey.
- Facebook ads for affiliate offers with Beth Anne Schwamberger. This course is cheaper and does cover quite a few of the basics. But it also delves deep into running affiliate campaigns and tracking partner conversions. A must if you are running ads for affiliate products!
Is there anywhere I’ve forgotten?
Hopefully, you’ve got a few new ideas for how you can promote your affiliate products now!
Well, I suggest you sign up for my free 5-day affiliate marketing course!
Over the course of 5 emails, I delve deep into some of the strategies I use to make a consistent $5-6K a month from my smallish blog! I’m passionate about teaching that you DO NOT need a huge blog to earn big. Find out how here 👇
GET THIS FREE
AFFILIATE MARKETING COURSE
5 DAYS TO DEVELOP A MONETISATION STRATEGY THAT ACTUALLY WORKS IN 2020 (EVEN FOR SMALLER BLOGS!)
- My Complete Guide to Affiliate Marketing for Beginners
- How to earn a BIG income with a SMALL blog
- 4 ways to make money with my favourite affiliate programme
- Why all affiliate marketers need to be using THIS tool
- How to actually convert sales with Booking.com
- How I made $5733.53 in January – my income report
Do you wish you could have a toolkit with all the affiliate tools you need in one place? Lucky for you, I have exactly that! Check out my Affiliate Superstar Toolkit. Inside it, you will find;
- A 75-page affiliate marketing year planner and tracker
- 5 high converting affiliate article templates
- 3 email templates for joining an affiliate programme / suggesting a joint venture partnership and asking for a commission raise.
- An affiliate article checklist
- An open-close affiliate sale strategy checklist.
That’s all for now! Can you do a fellow blogger a favour and pin this to your boards or share on social media? Thanks, you are a star!
Ps, have you joined my Affiliate marketing Facebook group yet? I’d love to see you there!