SEO for Pinterest: Setting up your Profile for Pinning Success

screenshot of colourful pins on pinterest

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Pinterest is a visual search engine used by 250 million people every single month!

If you are looking to increase your blog traffic quickly then Pinterest SEO absolutely needs to be part of your business strategy.

Whilst learning general SEO basics is also an absolute must, it may take time to see organic traffic as a result of your search engine optimisation efforts. SEO on Pinterest, on the other hand, has the potential to give BIG results FAST.

But to have success with Pinterest, you need to be smart. Occasionally pinning a few haphazard pins to a couple of generic boards is simply not going to cut it when the competition is so fierce!

You need to set up your Pinterest profile the right way from the start making sure you optimise for Pinterest SEO.

Luckily, I’m here to tell you exactly how to do that. Today we will be covering how to set up a Pinterest profile for success. This includes optimising for Pinterest SEO.

What is SEO for Pinterest?

SEO stands for search engine optimisation. Since Pinterest is essentially a visual search engine, you need to find a strategy to help your articles stand out amongst the billions of articles already there.

This means using the keyword phrases that Pinterest users are typing into the search bar within your profile, your board titles, board descriptions and withing the pin descriptions.

Keep reading to find out how to find keywords and where to use them to teach Pinterest what you and your business are all about.

A Quick Overview of Pinterest SEO

If you have limited time, then here are the most important things to consider when creating your Pinterest profile. Use the following list to get started but make sure you come back when you have time to make sure you’ve optimised your Pinterest profile fo SEO correctly!

  • Use keywords everywhere! Your ‘about me’ section, your board names, board descriptions and pins all need to be optimised.
  • Make sure they are keywords people are actually searching for.
  • Don’t forget to claim your website and register for rich pins
  • Be active on Pinterest pinning approximately 30 times a day. To save time, use Tailwind to schedule a month’s pins in an hour! You can try Tailwind for free for 2 months by clicking here.
  • Use group boards with caution. Check their virality score on Tailwind analytics.
  • Make use of Tailwind tribes. Look for tribes with high ‘Re-pin rates.’

No time to read now?! Pin it for later!

Let’s go into it in a bit more detail shall we?!

How to set up your Pinterest Profile for success

To set up a Pinterest business profile to drive traffic to your blog, you will need

  1. An email address
  2. A self-hosted website

The reason you will need a self-hosted website is that you need to prove to Pinterest that you own the website in order to claim it as your business. You will need to alter the code of your website to allow them to check you have the rights to claim it.

If you’re not sure what a self-hosted website is, I go into it in detail in my article about how to start a blog. Feel free to go and check that out first, I’ll wait…

If you still need to invest in hosting then I recommend Siteground. Both of my websites are hosted with them. They have fantastic customer service and are known for being both reasonably priced and fast.

When you register for a Pinterest account, you will be asked to create a username.

If possible try to use the name of your blog as your username which helps to strengthen your brand and makes it easier for people to search for you. You will then be given a Pinterest URL with your username attached. For example, mine is pinterest.com/passiveincomesuperstars.

Once you’ve set up the basics with your email address and blog URL, it’s time to customise your site.

picture of the add account page on pinterest

Customising your profile using SEO for Pinterest success

Choosing a profile picture for Pinterest

You will have the opportunity to change your profile picture. You have two options here. If you have a logo, you may wish to choose this as it gives your profile a very polished professional look.

If you don’t have an obvious logo or icon to use, then I recommend uploading a head and shoulders picture of yourself looking smiley and approachable. The likeability factor is very important on Pinterest.

Try to make sure that the photo is not grainy and looks fairly professional. If you’ve ever had a professional business photoshoot then these photos are ideal to use for your profile.

Next update your ‘about section’

You only get 160 characters for your ‘about me’ section so you need to make these count.

Remember, Pinterest is a visual search engine so you need to make yourself easy to find when people search for your business. You can do this by using keywords in your about me section and in your board descriptions.

Think about what keywords or phrases people might look for to find a business like yours. My website is about blogging and affiliate marketing tips so I will use phrases like ‘passive income,’ ‘making money’ and ‘blogging tips.’

Do not just list your keyphrases. Instead, you need to make them flow in a sentence which sums your business up whilst including important keywords.

Here’s an example of a good SEO Pinterest description for a budget travel blogger:

‘Budget travel tips to help backpackers travel on a budget! Expect plenty of tips for saving money for travel and travelling on a budget’

Look how many keywords there are there;

  1. budget travel tips
  2. backpackers travel
  3. travel on a budget
  4. tips for saving money
  5. Saving money for travel
  6. travelling on a budget

Therefore people searching for these keyword phrases may come across your profile and start to flow you or interact with your pins.

Claim your website and register for rich pins

There are various ways to claim your website. This means you are proving to Pinterest that you own it.

You usually do this by adding a meta tag or uploading an HTML file to your website. The technique for doing this varies between web hosts so I suggest you follow this guide for different hosts.

If you are struggling, send an email to support. I’ve had issues in the past and they’ve always been able to find a timely solution.

It is also worth registering for ich pins. Rich pins pull additional information from your website and article and have a higher click-through rate than regular pins. You can register for rich pins using this guide.

I suggest you use bright, clear images with bold, easy to read text with titles that leave you wanting to know more!

Next, create some boards.

Start off with at least 10 of your own boards.

To decide on the topic, start to brainstorm some ideas of words which sum up your brand or business. You may want to re-use some of the phrases you used in your ‘about me’ section.

The temptation is to create fancy or unique board names but actually, I would urge you to keep it simple and use terms people are actually searching for.

For example, my audience are probably searching for terms like ‘affiliate marketing tips’ and ‘how to make money online.’ So, therefore, I use these terms for blog titles, improving the chances of people finding my boards.

If you are not sure what your audience are searching for, head to the search bar yourself. Type in the main topic of your website. Keep it short, one or two words. For example, I may type ‘blogging’ or ‘blogging tips.’

picture demonstrating the drop down coloured boxes with search terms

You will see some coloured boxes pop up below your search term. These are words people frequently use together. For example, here I have searched ‘blogging’ and Pinterest is telling me that the most common search term about blogging is ‘blogging for beginners.’ I absolutely want to have a board called that.

The most popular search terms will always be on the left. I aim to have a mixture of very popular searches and some slightly more specific searches which are less competitive. If I keep scrolling right, I see another search term ‘starting a blog’ so I’ll include this as another blog title.

It doesn’t matter that the content will overlap between these boards. That is actually a good thing meaning that you will have more boards where you can pin your own pins more than once.

SEO optimise your board descriptions

Once you have created a board, add a board topic from the dropdown option. You will also need to create a keyword optimised description. You can narrow this down using the search function again. Type in the name of your board and get ideas from the cloured boxes for slightly more niche keywords you can use.

picture demonstrating the drop down coloured boxes with search terms for the board description

For example on the blogging for beginners search, I can see people are searching using terms like step-by-step, money, WordPress and cheat sheets. I can weave these words into my Pinterest board description to help people find my boards.

For example, I would use phrases like;

‘Tips for blogging with WordPress for beginners’

‘Step-by-step blogging tips for beginners’

‘Find beginner blogging cheatsheets’

example of a good board description

Next, fill your board to teach Pinterest what your board is about

Now you have some optimised boards, you need to fill them with relevant pins. I would recommend not using your own new pins initially.

Pinterest is still learning what your boards are about. I suggest you fill them with pins which Pinterest already understands.

Pinterest will offer you the opportunity to ‘add pins to your board.’ Take a look at the pins it suggests. Are any of them highly relevant to your board title? If so, add them.

You can also do a search on the same topic as your board. All the top pins will be pins that Pinterest has already decided fit the search phrase. So if you fill a beginner blogging tips board with pins that Pinterest already understands are about blogging for beginners then Pinterest will learn what your board is about, faster!

I would aim to fill each board with 30 highly relevant, popular pins before you start adding any of your new pins.

Add a ‘Best of’ Board

I like to keep all of my own pins in one place so that I can easily find them to reschedule them on Tailwind. I set up a board where I can put all of my pins together called ‘Best of Passive Income Superstars.’

Start adding some of your own pins.

Now it’s time to create some pins.

If you’re a beginner, you may want to consider using Canva. You can create a free basic account and start making an unlimited number of pins with ease. It is very beginner-friendly!

The more beautiful your pin, the better it is likely to do. So spend some time getting it right.

I have a set of 10 Pinterest templates you can buy which are designed to convert with blog clear text and clean designs. They can be edited easily within Canva to add your own personal touch Check them out here!

Click here to check these templates out!

You may want to consider upgrading to the pro version of Canva if you plan to create a lot of pins. These days Pinterest wants more fresh pins with new images and you can’t just keep pinning the same images. So you’ll be needing a lot of photos. The pro version of Canva is one of the cheapest ways to access 60million stock photos that you can use to keep your pins fresh.

It also gives you access to as lot more templates and folders where you can organise your pin designs. Read my full Canva Pro review to learn more.

You can get a free 30 day trial with this link to see if you want to keep it!

The Pinterest best practice advises that you upload your pin for the first time, directly from your blog post.

You can do this easily by uploading your pin as a jpeg image to your blog post. Then upload a plugin called Pin it which allows you to pin any image that you hover over. Visit your own blog post and pin directly from there, making sure that you update the pin description.

This also means that other people visiting your post might pin it too, increasing your Pinterest reach!

demonstrating how you add a pin to pinterest

SEO proof your pin description

You’ve guessed it, you need to add some keywords again.

Aim to write a natural summary of your pin but using as many relevant keyword phrases as you can. Again, use the search box to help you find good keywords.

It is also worth putting in a few hashtags, especially if your article is seasonal eg Christmas gifts or Halloween ideas. Keep your hashtags broad like #halloweenideas #halloweenfancydress #halloween.

Start scheduling your pins

The first time you post a pin, you should add it to the most relevant board, not your ‘best of’ board. So ’10 beginner blogging tips’ should be added to your ‘beginner blogging’ board. This is because the pin will carry the Pinterest SEO board information with it so those board keywords we used earlier will help tell Pinterest what your pin is about.

You can then pin it to your other relevant boards over the next few days and weeks. For example, that pin might fit in a ‘blogging tips’ board or one about ‘starting a new blog’ or ‘starting a website.’

Be active on Pinterest

If you want to be successful on Pinterest, you need to be active on the platform pinning frequently throughout the day.

This has the potential to be VERY time-consuming! But it absolutely doesn’t have to be.

I pin to Pinterest a minimum of 30 times a day. These pins are spread out during the day with many of them being pinned when my US audience are pinning but I’m asleep in the UK.

How do I do this?

With my magic weapon, Tailwind!

Tailwind is a scheduling tool that I wouldn’t be without. I can schedule pins en masse, both my own and other peoples. I can choose time slots in my schedule or let Tailwind tell me when is the best time to pin.

Screen Shot of schedule on tailwind

With Tailwind, I can schedule a whole months Pinterest content in about an hour.

Not only that, but it gives you brilliant analytics to help you work out which of your boards are working and which aren’t. You can also join some tribes where you share each others content, helping to propel you new pins forward and reach a new audience.

Make sure you try out Tailwind for FREE and see how much time it saves you.

Should I join Pinterest group boards?

Group boards used to be a great way of reaching a wider audience. Even now, if you find a good group board (usually very niche without thousands of contributors) it can be very beneficial.

That said, if you pin to poor quality group boards with low re-pin rates, it can actually harm your overall reach.

I use Tailwind analytics (which are WAY more useful than Pinterest Analytics) to assess my group boards performance. Anything with a virality score of less than one gets ditched!

Many people say Tailwind tribes are the new group boards. Make sure you choose active tribes with high reshare and repin rates. The repin rates are more important because it means the reshares are being posted to quality boards where they actually reach a larger audience.

I recently read an E-book about Tailwind tribes which was invaluable. I highly recommend reading ‘Explosive Traffic with Tribes‘ by Chic Pursuits.


Read Next | The Beginners Guide to SEO – How to grow your traffic via Google

Hopefully, now you have a better idea of how to optimise your SEO strategy for Pinterest and have set up an awesome Pinterest profile which has the potential to drive LOTS of lovely traffic to your website. Keep your eyes peeled for more Pinterest articles about using Tailwind and perfecting your strategy coming very soon. You can sign up to my email list to be first to hear about more articles when they are released!

One final thing!

Now you have learnt to draw traffic to your blog with Pinterest, have you considered how you will monetise your traffic? Perhaps join my FREE 5 day affiliate marketing email course to get the top tips that I used to start earning up to $6000 a month with just a small blog?

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Don’t forget to pin this article to your board with the pins below!

One thought on “SEO for Pinterest: Setting up your Profile for Pinning Success

  1. Maria says:

    Since I discovered Pinterest I got so addicted to save pins and get inspiration for almost anything. Instagram used to be my favourite app, but recent algorithm changes made me turn for alternatives and I’m glad I did. Pinterest is so much more relevant to me than any other app.

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